1. Overview
Panelika is a digital marketing and social media visibility platform operated by Mor Kuğu Yazılım ve Danışmanlık Ltd. We provide software infrastructure, order management, campaign dispatching, and related digital services to users, agencies, resellers, and brands operating across online channels.
Company Information: Mor Kuğu Yazılım ve Danışmanlık Ltd. · MERSIS No: 0590139216300001 · Address: Fulya Mah. Büyükdere Cad. Quasar No: 76 İç Kapı No: 188, Şişli / İstanbul
We process personal data for legitimate business purposes, including operating our platform, providing customer support, processing orders, preventing fraud, complying with legal obligations, and improving service quality.
2. Information We Collect
We may collect information in several ways, including information you provide directly, information generated by your use of the service, and information from trusted third parties.
2.1 Information You Provide
- Account information such as username, email address, password, billing information, and communication preferences.
- Profile details needed to complete orders, support requests, and account administration.
- Payment and billing information, including transaction reference identifiers and payment method details where necessary for processing.
- Customer support conversations, ticket content, email communication, and any messages you send to us.
- Any data you voluntarily upload, enter, or provide in forms, onboarding flows, or account settings.
2.2 Information Collected Automatically
- IP address, browser type, device identifiers, operating system, language preferences, and user-agent details.
- Access times, session identifiers, page views, clicked features, navigation flow, and platform interaction events.
- Referral source, campaign identifiers, and cookies or similar tracking technologies.
- Security-related metadata such as suspicious login events, failed access attempts, and anti-fraud signals.
2.3 Order and Service Usage Data
- Service selections, order history, campaign targets, destination URLs, package details, and order status.
- Processing metadata, delivery progress, system logs, and service performance records.
- Balance activity, top-up history, discounts, credits, and invoice references where applicable.
2.4 Third-Party and Public Data
We may also receive business contact information or publicly available information from trusted sources when necessary for fraud prevention, compliance, or customer support.
3. How We Use Your Information
We use Personal data for the following core purposes:
- To provide, operate, and maintain our website, dashboard, order system, and support services.
- To process payments, generate invoices, manage balances, and fulfill orders.
- To authenticate users, protect account security, and detect fraud or abuse.
- To communicate with you about order updates, account status, service notices, and account-related matters.
- To solve technical issues, troubleshoot errors, and improve the quality and reliability of our platform.
- To maintain compliance with legal obligations, contractual duties, tax requirements, and regulatory requests.
- To analyze usage trends, optimize operational performance, and improve the customer experience.
Core purposes
Legitimate interests
4. Cookies and Tracking Technologies
We use cookies and similar technologies to deliver and improve our service, remember preferences, secure access, and understand site usage patterns.
Types of cookies we may use
- Essential cookies: required to operate login, payment, security, and session continuity features.
- Analytics cookies: help us understand traffic patterns, page performance, and product usage trends.
- Preference cookies: remember language, region, and interface choices.
- Marketing and referral cookies: support attribution, affiliate tracking, campaign monitoring, and conversion measurement.
You can usually control cookies through browser settings. If you disable some cookies, certain features of the platform may not function correctly.
5. Third-Party Services and Sharing
We may share data with trusted service providers only when necessary to operate our business and deliver services.
- Payment processors and billing service providers for transaction handling and fraud screening.
- Cloud hosting and infrastructure providers responsible for secure application hosting and data storage.
- Analytics and monitoring providers for traffic analysis, platform performance, and service quality.
- Customer support and communications tools used internally to respond to user inquiries.
- Legal, accounting, compliance, or enforcement authorities when required by law or regulatory process.
We do not sell personal information. However, we may disclose data when required to protect our rights, prevent fraud, comply with law, or safeguard the security of our users and infrastructure.
6. Data Security
We implement reasonable administrative, technical, and organizational measures designed to protect personal data against unauthorized access, disclosure, alteration, or destruction.
- Encrypted transport for sensitive data and secure HTTPS access where applicable.
- Restricted access controls for internal systems and administrative interfaces.
- Firewall, monitoring, abuse prevention, and fraud detection safeguards.
- Regular review of platform security practices and operational controls.
No method of transmission or electronic storage is completely immune from risk. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, enforce our terms, resolve disputes, and maintain business records.
- Account and order records are typically retained for the duration of the account relationship and as required by legal or operational policies.
- Payment and transaction records may be retained to satisfy legal, tax, billing, and audit obligations.
- Security, abuse-prevention, and fraud investigation logs may be kept longer where required for legal or risk-management purposes.
- When data is no longer required, we securely delete or anonymize it where feasible.
8. Your Rights and Choices
Depending on your location and applicable laws, you may have rights regarding your personal information, including:
- The right to access the personal data we hold about you.
- The right to request correction of inaccurate or incomplete information.
- The right to request deletion of personal data in certain circumstances.
- The right to restrict or object to processing of your data for certain purposes.
- The right to data portability where applicable.
- The right to withdraw consent where consent is the legal basis for a particular processing activity.
To exercise these rights, please contact us through the support channels listed below. We may ask you to verify your identity before processing certain requests.
9. Children's Privacy
Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal data from children without valid legal basis or parental consent where required by law.
If we become aware that we have collected personal information from a child without an appropriate legal basis, we will take reasonable steps to delete it promptly.
10. International Data Transfers
We operate globally and may transfer personal information across borders to support hosting, analytics, payment processing, support operations, and business continuity.
When such transfers occur, we apply appropriate safeguards consistent with applicable privacy laws, including contractual and organizational safeguards where required.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, operational practices, or user needs.
When material changes are made, we will post the updated version on this page and update the effective date shown above. Continued use of the platform after the effective date indicates acceptance of the revised policy.
12. Contact Information
If you have questions, requests, or concerns regarding this Privacy Policy or the handling of your personal data, please contact us using the information below: